It’s getting simpler and simpler to believe that individuals nowadays can find something to be upset over.

Although it might be a stretch to refer to this generation as the “snowflake” generation, as some have, there is undoubtedly a sense of change in the world right now.

While in some cases, that’s a good thing. I mean, there is behavior that used to be regarded as the norm that has no place in modern society. There are other situations where one can’t help but feel that we’re going too far with our urge to police one another.

After posting a sign that sparked outrage, one liquor store in Oklahoma found itself at this very crossroads.

Even though we all aspire to live in a world free of bigotry, hatred, and bullying, I believe we can all agree that there is a distinction between eradicating truly hurtful things and acting outraged to stir up drama.


Nowadays, it’s pretty typical for somebody to be “outed” online for anything they said or did. You’re only a few clicks away from becoming the contentious center of an online uproar.

One Oklahoma liquor retailer, Midwest Wine and Spirits discovered this after posting a sign on their store window: “Pull your pants up or don’t come in.”

Credit / YouTube

The sign read: “Try to have some decency and respect for others. No one wants to see your underwear.”

On the surface, it doesn’t seem too offensive, right? For example, they don’t specifically target any particular group or practice discrimination based on political or religious beliefs.

However, the sign infuriated some people, as did the idea that the company believed it had the authority to dictate what customers could and could not wear.

It didn’t take long for the sign to be posted online, where web users could carry on the discussion in general. They did so while continuing.

The scandal rapidly went global, according to reports. A manager at the shop, Chad Gilbert, justified the sign by saying: “I realize wearing pants low is a fashion statement for some, but it doesn’t work for me, and I find it somewhat offensive.”

A store employee says, “Usually when people come in with their pants sagging, it’s easier for them to steal bottles.”

Sunshine Weatherby, a local shopper at the shop, offered the following comment:

“I can see that if it was like a church. There are families there, you might have a problem with that, but this is a liquor store. I’ve seen worse at a liquor store.”

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